YouTube Shorts: 3 Things You Need to Know

If you’re an aspiring YouTuber, you might be wondering how to get more views on your channel without investing a lot of time and effort into long-form content. The answer? Short-form content that gives people a quick dose of your personality and style, keeping them coming back for more. These types of videos are often called YouTube shorts and they can be just as powerful as longer videos. When it comes to bringing in views and building fans in the process here are 3 things you need to know about YouTube shorts.

What Is A Short?

A short is a 10-15 second looping video that automatically plays as soon as viewers load up your YouTube channel. Short videos are great for branding purposes and establishing an online presence. They also provide potential customers with fast, free value, encouraging them to spend more time on your channel and giving you a chance to capture their email address and continue marketing to them later. In other words, YouTube shorts = more views + more subscribers = more revenue (hopefully). No wonder they’re so popular!


What Are They Good For?

YouTube shorts are great for lots of things—they can act as commercials, they can serve as a launch pad for a full-length movie or TV show, or they can be used to give people a taste of your wit. And if you want to find success in any of these categories, it helps if you know what you’re doing. 


How To Make The Most Out Of Them

Video has quickly become one of, if not THE most powerful content you can use for your business. With YouTube’s newest feature, YouTube shorts, you can double that power and increase your brand awareness.  And how do you make them effective? Check out these three tips! 1) Use The Right Title Your title is what people will see when they come across your video in their feed. Make sure it is compelling enough to draw their attention! 2) Keep It Short & Sweet While YouTube shorts are only 30 seconds long, don’t try to cram too much into it. Instead, pick a single message or story that will resonate with viewers and keep it simple. 3) Show Off Your Personality People love authenticity!