In the social media age, it’s almost impossible to have an audience without having an online presence to back it up. There are many ways to be present online, and video blogging (or vlogging) is one of the fastest growing areas of content creation online today. Whether you’re starting from scratch with a brand new vlog or wanting to grow your brand awareness and following, here are some free strategies to get you started and on your way!
Get Over What If They Don't Like Me?
Remember that there are over seven billion people on Earth and many of them will never see your vlog, so you’re not losing any sleep about what two people (or two million) might think about you or your content – even if they happen to be famous YouTubers with millions of subscribers. Even if someone did criticize you, why should it matter?
Tell People Who You Are And What You Stand For
One of the best ways to build a following on social media is to be authentic and transparent, and simply tell people who you are and what you stand for. Never underestimate how interested other people are in your life.
Believe in Yourself
If you believe in yourself and have dedication and pride - and never quit, you'll be a winner. The price of victory is high but so are the rewards. - Vince Lombardi
Dedicate Time to Building Your Audience
In order to gain a following on social media, you need to give your audience something that keeps them coming back for more: either new, original content or interaction. Dedicating time to growing your presence on social media helps ensure that when you release new content – such as a video – people will notice and be excited about it because they’re already familiar with you and what you do.
Add Value Wherever Possible
If you can find a way to add value to your community—whether it’s through videos, articles, tutorials, or something else—the people who come across it will be much more likely to share your stuff on social media and link back to it from their own sites. People love helping others out for free; building a brand is about giving back as much as possible without expecting anything in return.
Bring People Into Your World
The first thing you’ll need to do is create compelling content that will draw people into your world and make them want to see more of what you have to offer. Once you’ve established a solid social presence, it will be easier for you to foster brand awareness, even if your vblog is completely branded around your personality and interests.
Invest In Yourself
Where social media is concerned, your time is your greatest asset—if you’re investing in relationships and content that don’t bring traffic to your page, it’s a waste of your time and money. With video blogging, you have a chance to stand out by speaking directly to viewers on a one-on-one basis. This helps build brand awareness while giving you valuable insight into what works best for audiences as they view your vlogs and interact with them through social media channels.