YouTube is the second most used search engine in the world. Second only to Google, that is. It wouldn’t surprise me if in the coming years YouTube took first place. This is because we are progressing to a video-centric online world where we want content, information, entertainment, and how-tos all with videos at our fingertips. And we’re getting it. If you’re on YouTube, you know this is the only platform currently out there for creators to post evergreen content. Knowing how to optimize it could make or break your future.
Optimizing YouTube Title and Category
When you upload a video to YouTube, it lasts on the site for years. People are able to search something and find it in the future which continues to drive traffic, views, and subscribers to your page. Knowing how to optimize your YouTube title and descriptions to maximize on searches for years to come is a crucial piece of the puzzle. Here are a few ways to make the most of your YouTube optimization:
● Target Words in Title: Make sure your title is clear, concise, and ready to go with target words that relate to your video, your audience and your niche. For example, if you have a fitness page it’s not enough to put “exercise” or “workout” as those tags are inundated with videos. Be specific. Instead, you could say “5 Minute Fat Loss for Women,” or “Fat Blasting for Beer Bellies,” you get the idea.
● Categories: Your video needs to be filed under the appropriate categories in order for the algorithm to sort it and be able to pull it up when people search your target words or similar target words. Do not overlook this step and miscategorize it or be lazy and put it under something generic. The category will help your SEO for years to come.
Optimizing YouTube Description
Yes, YouTube video descriptions are able to be formatted for SEO! Think of this area like a mini website for your video. You want to load it up with keywords and details relating to your video. Use words in (and not in) your video’s title in order to maximize on SEO. Repeat your keywords to get picked up and find complementary keywords that all fit into your description naturally and flow well together.
If you don’t do this, you may get flagged for keyword stuffing. It has to sound natural. Front load the most important keywords and information and trickle it off at the end. This helps to optimize your CTR (click-through-rate) and you can add additional links and resources to your other socials, sites and videos below. Lastly, when in doubt, use CTAs! A Call-to-Action will invite users to comment, like and subscribe which will drive your views and overall optimization.
Optimizing and Beyond
YouTube is an incredible platform that will no doubt be relevant for years to come. Whether you’ve been on there for awhile or are brand new, it’s never too late to learn the best SEO tips and get going today. Happy YouTubing!
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